Please use this identifier to cite or link to this item:
https://rep.polessu.by/handle/123456789/26514
Title: | Rebranding as a tool of increasing recognizability of an educational establishment |
Authors: | Khrabraya, A. Sorokina, A. Храбрая, А.С. Сорокина, А.И. |
Keywords: | rebranding color scheme advertisement psychology illustration design |
Issue Date: | 2022 |
Publisher: | Пинск : Полесский государственный университет |
Citation: | Khrabraya, A. Rebranding as a tool of increasing recognizability of an educational establishment / A. Khrabraya, A. Sorokina // Устойчивое развитие экономики: состояние, проблемы, перспективы : сборник трудов XVI международной научно–практической конференции, Пинск, 29 апреля 2022 г. : в 2 ч. / Министерство образования Республики Беларусь [и др.] ; редкол.: В.И. Дунай [и др.]. – Пинск : ПолесГУ, 2022. – Ч. 1. – С. 316-320. |
Abstract: | This work explores the opportunity of increasing attractiveness and recognizability of an educational establishment through rebranding. It concerns how such aspects as colors and fonts in advertisement can influence the beholder’s perception of it. |
Appears in Collections: | Ч. 1 |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Rebranding.pdf | 887.86 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.