Research on theoretical framework and synergistic mechanism of digital marketing in China's manufacturing industry under the background of digital globalization

Abstract

The article develops a theoretical framework explaining the interaction between digital globalization, digital marketing, and global promotion of China’s manufacturing industry. The study identifies key synergistic mechanisms of market, product, and development adaptability and examines practical pathways for improving international competitiveness through digital technologies. Case studies of leading Chinese manufacturing companies demonstrate the effectiveness of integrated digital marketing strategies in achieving global expansion.