Cross-cultural features of contemporary graphic design in Nigeria

Abstract

The article examines how contemporary Nigerian graphic design is transformed under the influence of globalization. Particular attention is paid to the reinterpretation of traditional visual systems, vernacular typography and street visual culture in contemporary design practices. The article argues that local cultural codes are not displaced by global visual standards, but serve as a basis for shaping postcolonial visual identity. The findings may be relevant to studies of visual culture, graphic design and intercultural communication.