Please use this identifier to cite or link to this item: https://rep.polessu.by/handle/123456789/27257
Title: Мобильные финансовые приложения для частных клиентов: обзор рынка и методов построения рейтинга
Other Titles: Mobile Financial Applications for Private Clients: Overview of the Market and Methods for Building a Rating
Authors: Голикова, А.
Golikava, H.
Keywords: мобильный банкинг
мобильное финансовое приложение
банк
магазин приложений
мобильный сервис
рейтинг мобильных приложений
пользовательский сценарий
mobile banking
mobile financial application
bank
application store
mobile service
rating of mobile applications
custom script
Issue Date: 2022
Citation: Голикова, А. Мобильные финансовые приложения для частных клиентов: обзор рынка и методов построения рейтинга / А. Голикова // Банкаускі веснік : інфармацыйна-аналітычны і навукова-практычны часопіс. - 2022. - № 9 (710). - С. 51-63.
Abstract: The article systematizes the Belarusian mobile financial applications available to private users according to the universality of their application and the number of downloads, as well as determines the average annual ratings on the AppStore and Google Play platforms. Foreign methodological approaches to building ratings of mobile financial applications are described, ratings of mobile services of Belarusian banks and limitations in their use are studied. The approaches that will increase the information value of the rating of mobile financial applications for all interested parties are suggested.
Appears in Collections:Публикации сотрудников / Publications of the teaching stuff of Polessky State University

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