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ISSN (online): 2310-7413
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https://rep.polessu.by/handle/123456789/33552| Title: | Gender in english advertising:analysis and tendencies |
| Authors: | Изотова, Л.А. Izotova, L.A. |
| Keywords: | consumer advertising gender brand attitude marketing strategy stereotype |
| Issue Date: | 2024 |
| Publisher: | Пинск : Полесский государственный университет |
| Citation: | Изотова, Л. А. Gender in english advertising:analysis and tendencies / Л. А. Изотова // Банковская система: устойчивость и перспективы развития : сборник научных статей XV международной научно-практической конференции по вопросам финансовой и банковской экономики : к 80-летию банковского образования на Полесье, Пинск, 25 октября 2024 г. / Министерство образования Республики Беларусь [и др.] ; редкол.: В. И. Дунай [и др.]. – Пинск : ПолесГУ, 2024. – С. 183-187. |
| Abstract: | As consumer awareness continues to evolve, brands are finding it increasingly important to listen to their audiences as a gender-conscious approach can foster loyalty and trust. The ongoing conversation around gender representation in advertising will undoubtedly shape the future of marketing strategies. |
| Appears in Collections: | 2024 год |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Gender_in_english.pdf | 232.73 kB | Adobe PDF | View/Open |
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